Delivery operations for businesses whose customers come back.

Fresh produce, dairy, tiffin, bakery, water, subscription boxes — the businesses running 100 to 2,000 recurring customers on WhatsApp, a notebook, and memory.

Roundly runs the whole delivery operation: customers and their doorsteps, the day’s orders, the round each rider drives, and the money at the end of it. It is not a route planner. Route optimisation is the easy part and everyone has it.

What it is built to tell an owner:

• who is due to order, and who has quietly stopped
• which customers cost more to serve than they pay
• which doors the van already drives past

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